Persolaise Review: Elements Of Man - Strength from Ermenegildo Zegna (2017)
I haven’t given Strength the muscle it deserves. But I’m determined not to let the year end without mentioning it. One of five scents in Zegna’s high-end Elements Of Man range (well worth checking out as a whole) it’s focussed on a gentlemanlike tobacco note that couldn’t be further removed from the mind-crushing, cardboard-cutout creations which so many brands aim at men these days. Playing skilfully on hints of the illicit - there are strong echoes of film noir intrigue here - it links its central note with honey, green facets and a suave, almost powdery labdanum in the base to create a thoroughly grown-up effect that dares young hipsters to ditch their silly pretences and display some real character. Thankfully, the days when smoking was associated with manliness are behind us. But Strength is a nicotine-free reminder of why that particular idea remained so potent for so long. Highly recommended.
[Review based on a sample of eau de parfum provided by Ermenegildo Zegna in 2017]