|image: Kevin Jaako|
Here's something that doesn't happen every day: Amouage's Creative Director, Christopher Chong, will be delivering a lecture on perfume in Cambridge on Wednesday 28th October. The event will be part of Cambridge Uni's Festival Of Ideas. According to the official blurb, the talk will focus on the approaches Chong has taken to inject a more globalist philosophy into his brand:
When Chong was offered the position of Creative Director of Amouage, a perfume house originating from Oman, he was asked to turn the perfume house into an international brand to compete with the major western brands. Due to cultural sensitivities in the Middle East Chong took an unorthodox direction in recreating a perfume brand that is both acceptable in the region and directional in the western markets by adapting the heritage of storytelling. To avoid stereotyping he re-interpreted the form with an intertextual context drawing from inspirational sources as diverse as western opera and literature, current events and most recently, Chinese cinema.
It promises to be an interesting session... which is why I'm annoyed about the fact that I can't attend. If you'd like to go along, please click here for more details.