An extra post today to convey some news which many of you will no doubt be sorry to read. L'Artisan Parfumeur have announced that they are to close their sole UK boutique, located in London's Covent Garden; the last day of trading will be this Sunday, 26th May. Their office has informed me that this "strategic decision" will enable "the brand to focus on exciting new projects such as the re-design of its flagship boutique in Paris: La Grande Boutique, opposite Le Louvre." L'Artisan products will still be available at various department stores in the country, including Harrods, Selfridges and Liberty. However, as many of you are aware, these do not carry the brand's whole range; it seems the only way UK-based customers will now be able to purchase relatively more obscure products will be through www.artisanparfumeur.com.
This news comes at almost exactly the same time as the announcement that L'Artisan Parfumeur are about to launch a new trio of scents they've dubbed Explosions D'Émotions. Created by Bertrand Duchaufour and housed in slightly different versions of the familiar bottles, this sub-range has been designed to celebrate "the emotional power of fragrances". I'd argue that every perfume worth its salt should seek to celebrate the emotional power of fragrances, but there we are: that's the official marketing line. The three perfumes are Amour Nocturne, Déliria and Skin On Skin. They're set to be released in September; they may be reviewed here on Persolaise.com in the weeks to come.
I've also been informed by various sources that the Covent Garden shop will undergo a refurbishment and re-open after a few weeks as a Penhaligon's boutique. As this brand already has a store a few metres away, literally around the corner, the logic behind this decision is hard to detect at the moment, but no doubt, the motivation will become clearer in time.
Personally, I find the prospect of London without a L'Artisan shop very sad indeed. I've always been fond of the Covent Garden outlet; my attachment to it grew last October when I held the launch party for my book there. It was always an extremely welcoming, warm space and I never walked past it without popping in, saying Hello and spending some time in the company of the exemplary staff. I, for one, hope that a fully-fledged L'Artisan Parfumeur boutique will return to these shores before too long.