As the date for the FiFi awards ceremony draws closer, the people at Fragrance Foundation UK are busily releasing the final category shortlists. One of the latest to emerge is perhaps the most intriguing: for Perfume Extraordinaire, the judges were asked to smell and wear completely anonymous perfumes which they then had to rate according to various criteria. They knew nothing about these perfumes apart from the fact that they have been made by large fragrance manufacturers (ie the Givaudans and the IFFs of the world). The idea behind restricting this category to the Big Boys is to provide them with an opportunity for their work to be assessed away from the glare of the marketing imagery and advertising hype which usually accompanies the perfumes they produce. Here's this year's shortlist (links are to my own reviews):
CPL Aromas - Almas for Boadicea The Victorious
IFF - Spicebomb for Viktor & Rolf
Robertet - L'Eau De Chloe for Chloe
Symrise - Legend For Women for Mont Blanc
I was fortunate enough to be one of the Perfume Extraordinaire judges again this year, so it was with considerable interest that I read this shortlist, partly to see if some of my guesses about the identity of the scents turned out to be correct. All of us on the judging panel submitted our marks independently of each other, so I genuinely have no clue about which of the above has won. However, I will say I'm thrilled to see Noir on the list, and I'm really pleased that the Liz Earle has scored yet another success. The winner will be revealed on 16th May. Be sure to check out @Persolaise for live tweeting!