Friday, 9 July 2010
Preview: Bleu De Chanel by Chanel (2010)
There's no question that the proliferation of blogging has allowed people from all over the world to share their perfume obessions with each other in a way that was, quite literally, impossible a few years ago. But I guess every silver lining comes with a cloud. Yes, we do now have access to a huge stash of useful information, but we also have to put up with considerable amounts of unsubstantiated, ill-considered nonsense, the most depressing of which is the type that comes up when you stick 'Bleu Chanel' into Google. The perfume community - if such an entity exists - has got its hands on the official list of top, heart and base notes and has decided that this new release from the house that gave us Antaeus and Pour Monsieur is going to be an embarrassing disaster. This may well turn out to be true (although it raises questions about whether dedicated perfume lovers are placing unrealistic expectations on a company that makes no secret of its commercial agenda... although that's a topic best left for another post...). But what's more worrying is that, by their sheer volume, the negative voices will create a self-fulfilling prophecy and turn people away from what has every chance of being a perfectly decent piece of work.
So I'm sorry if this post's title brought you here on false pretences, but this is one blog where you won't find impulsive speculation masquerading as reasoned opinion. On the basis that you can't please everyone, we can safely presume that some people won't be impressed with Bleu, but can't we just wait until the juice is actually on the shelves before we get our daggers out?