You talk with buyers in London, they say, 'Okay, if you want to get into our stores, you need to use oud, you need to concentrate at 30%, you need to do this and that.' And I think, 'If you want to do that, do it yourself.' That's always the difference between business and creativity. At what point do they meet? At what point do you make something which you can sell, but which brings something new to the market?
A few months ago, I met up with Nicolas Chabot to discuss the London launch of his all-synthetic Æther brand. To read a record of our chat - which included his thoughts on each of the scents in his collection - click here.