Tuesday, August 4, 2015

Who's Paying For Your Magazine?


In June, Andy Tauer published some thoughts on his blog about the relationship between the media and the perfume world. If any of you are interested in the many ways in which advertising operates, I'd urge you to read his post (please click here) as well as the comments made by his readers. And the next time you spend an evening browsing through your favourite glossy, make sure you do so with open eyes...

Persolaise

10 comments:

  1. I believe, good Sir, that you were directing us towards Andy Tauer's blog (which I truly love) for the following words:

    "(and, just to mention this: Bloggers start to work comparably. To get into some blogs, you are supposed to provide … well, let’s say: Some goodies)"

    It's not a new phenomenon, but I'm so glad that Andy, who is a perfumer, is calling it out.

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    Replies
    1. Smelly Vagabond, yes, sadly, you're right: it isn't a new phenomenon at all. But it seems to be growing. A real pity, in my view.

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  2. Oh, so glad you shared that article - well written, great point taken and loved the answers. Good for Andy Tauer.

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    Replies
    1. Joan, thanks for stopping by. And yes, absolutely: good for Andy. If only more people followed suit.

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  3. I think of this every time I read a bollocksy ten fragrances you must have for this summer article in my Sunday paper: I always read them as ten firms that have sent us a freebie articles.

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    Replies
    1. Anon, I know what you mean, but those ten fragrances may well have been genuine selections made by the writer/editor. That's the problem: readers are no longer in a position to judge which endorsements are genuine and which ones aren't.

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    2. I think that if you saw the choices and the blurb that goes with them you'd probably lean to my position…..

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  4. "Endcap" (end-of-aisle displays) at the grocery store are usually paid for by a manufacturer, some in very creative ways, along with prime shelf space. So are spontaneous-sounding "mentions" on commercial media like radio. Fashion magazines? OMG -- everything in them is bought.This is the way of capitalism. I'm not saying it's right. It was brave of Andy to call them out.

    Blogs? Should we be surprised?

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    Replies
    1. Pat, thanks for your comment. I guess we shouldn't be surprised. But I think we should be calling for greater transparency.

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