Wednesday, 22 July 2015

Persolaise In The Observer

If you're a reader of the UK's Observer newspaper, you may have noticed that yours truly was quoted in a perfume-related article published on 12th July 2015. The piece, by Rebecca Ratcliffe, connects the growing popularity of 'independent' perfume brands with the falling sales of celebrity scents. It's an angle which came as a complete surprise when I perused my copy of the paper: the likes of Taylor Swift, Justin Bieber, Beyonce et al weren't mentioned a single time when Ms Ratcliffe interviewed me. Personally, I'm not sure there is a strong correlation to be made between the performance of celebrity fragrances and those that don't fall under the 'mass distribution' banner. However, I suppose The Observer is entitled to present the current state of perfume retail in any manner it sees fit... and anyway, I'm all for mainstream publications raising the profile of 'niche' scent-making. If you'd like to read the article, please click here.


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