Tuesday, 2 June 2015

A New Type Of Femininity - Cartier's Mathilde Laurent On Female Perfumers, Guerlain & L'Heure Perdue

"With La Panthère, I really wanted to renew the femininity you can find on the market. I wanted to offer something different. Because I thought at that moment that femininity was too caricatured on the market. With Baiser Volé I tried to offer a very simple and very fresh, not sophisticated femininity. With La Panthère, I wanted to fight with the caricature of the sensual woman. You would think there’s only one woman to represent all perfumes that are launched: she is always nearly naked, she always has a lot of make up, and she is very sexual. I thought women were fed up with that. Sometimes, they can be like that, but sometimes they want to be very casual, they want to be very fresh. They are not always wanting to be sexual."
To read the rest of my interview with Cartier perfumer Mathilde Laurent - in which she chats about Guerlain, the pace of her work and her latest composition, L'Heure Perdue - please click on this link to Basenotes.

Stay tuned for more from Laurent in the weeks to come!



  1. Very nice and informative interview...and the photos. I love the view from Mme Laurent's office. Thank you Persolaise! I've neglected Cartier since the good old days - the eighties, but last winter I smelled Panthere on a girlfriend of mine and I was overwhelmed!!! It had this great retro vibe and I'm a huge fan of vintage perfume (vintage being the 70-ies and 80-ies for me). I don't like wearing the same perfume like people around me, but I'm tempted to buy this one. Baiser Vole is also great, the EdP version in particular. I haven't tried any of the Les Heures so far and I don't think they are sold around here...

    1. Neva, thanks for your comment. I'm really pleased you enjoyed the interview.

      Yes, La Panthere certainly got a lot of love from people. The Heures collection is well worth trying. I'm not sure where you live, but in the UK, the perfumes are available at Harrods and at certain Cartier boutiques.


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