Tuesday, May 5, 2015

Sylvaine Delacourte On Habit Rouge


Here's another one of my 'soundbite posts' as part of Habit Rouge Week. This time, the focus is on Guerlain's Creative Director, Sylvaine Delacourte, whom I had the pleasure of meeting in 2014. She had a fascinating insight into the scent...

"You know, Jean-Paul Guerlain doesn't like Habit Rouge. He hates it. For him, it's a bad memory. It was the first oriental for men and when he launched it, his uncle, the boss, said to him, 'What have you done? What you've created is a fragrance for women, not for men! Men don't wear perfumes like Habit Rouge.' So Jean-Paul Guerlain was obliged to make something less sweet: Habit Rouge Dry. It was a disaster. He had a lot of problems with it, because at the beginning, it was not successful. Little by little, it became successful. But at the beginning, he had so many complaints from his uncle, that for him, 'Habit Rouge' equals 'problems'. He used to wear Vetiver, which is the opposite of Habit Rouge. If you wear Vetiver, then you don't wear Habit Rouge. It's rare to wear both."

Stay tuned for more on Habit Rouge...

Persolaise

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