THIS POST WAS SHORTLISTED IN THE 'BLOGGERS AWARD' CATEGORY
OF THE 2014 JASMINE AWARDS
Is there anything left to say about oud? I suspect most of you reading this would shout out a resounding No, and a few months ago, I would've agreed with you. But today, I'm not sure. Since it started to gain prominence in about 2008, the ingredient has become so ubiquitous that it is now a perfumery cliche, a lazy way for brands to foist the notion of 'the exotic' onto potential customers. Walk into a department store and chances are you'll see those three, innocuous letters at several unlikely fragrance counters, including Gucci, Lancôme and Versace, none of which is synonymous with Arabian aesthetics. Oud - or at least, the idea of oud - is everywhere. It has entered the common vocabulary of scentusiasts. There is almost no space left for it to invade. So, at this important juncture in the development of the ingredient's relationship with modern perfumery, I'd suggest that the time is ripe for an exercise in looking back: a compilation of the best oud perfumes on the market today, as chosen by yours truly.