The Perfume Extraordinaire category of Fragrance Foundation UK's FiFi Awards represents one of the more interesting ways of rewarding achievement in fragrance creation. Perfume production companies - as opposed to perfume brands - submit anonymous samples to the judges, who then have to score them on various criteria, unaware of whether they're smelling a piece of work aimed at the mainstream or the more specialised market. The exercise is often unsettling, but always fascinating. Here are this year's nominees (links are to my own reviews):
CPL Aromas for Blue Sapphire from Boadicea The Victorious
IFF for Perfume Calligraphy Rose from Aramis
Givaudan for La Fin Du Monde from Etat Libre D'Orange
Mane for 24 Old Bond Street from Atkinsons
Robertet for Terryfic Oud from Terry De Gunzburg
Symrise for Summer For Women from Burberry
Personally, I'm thrilled that the judging panel (composed of this year's Jasmine Award winners) unwittingly decided to single out Quentin Bisch's delightful La Fin Du Monde. I'd love to see the scent win, but 'unpredictability' is very much the name of the game in this particular category, so it really is impossible to tell who the winner might be. The announcement will be made on the 15th of May.
Discerning reader, which of the above would get your vote?