Fragrance Foundation UK have released the shortlist for what is perhaps considered to be the most exciting FiFi Award by die-hard scentusiasts: Best New Independent Fragrance. The definition of 'independent' still isn't as clear-cut as some would like it to be, but essentially it refers to the lack of backing from a large distribution/PR network. Here are the lucky nominees (links are to my own reviews):
Best New Independent Fragrance
Dries Van Noten from Frederic Malle
1996 from Byredo
Iris Prima from Penhaligon's
Lune De Givre from Cloon Keen Atelier
Soulle Ámbar from Floris
Vaara from Penghaligon's
As last year, the entries were judged by this year's Jasmine Award winners, and I can't say I envy them their task: I'm not sure I'd be able to choose between the Malle and the Byredo. The latter is gloriously odd and the former is... well, glorious. Mind you, the judges may not have fallen for these two in the same way I did. And the scoring system also obliges the assessment process to take into account factors such as the appearance of the perfumes' bottles as well as their packaging. In other words, the field is wide open. I shall be most curious to see who the winner is on the 15th of May.
Have your say: which of the above do you think deserves to walk away with the FiFi?