A few weeks ago, the consistently readable Eva Wiseman addressed the topic of scent in her Observer Magazine column. Here's an extract:
I often think about M&M's World. It's a sweets mall in Leicester Square that appears to have been built from comedowns, the adopted home of anxiety disorders, where M&Ms stand around, 6ft tall, eyes the size of cats, pretending they're people. And I think about it often because I read that, having built this candy cathedral, they realised it didn't quite work – because all M&Ms bags are sealed. The place smelled of nothing. So they commissioned a chocolate scent, which they spray through the vents. There are too many painful metaphors here. To write them down would be to admit defeat.I feel a massive scent backlash coming on...
To read the rest of the piece, please click here.