I rarely paste excerpts from press releases on this blog; there are other sites that do a far better job than I ever could of keeping up with the stream of publicity material. But I thought a passage in one of the latest missives from Dior was worth sharing with you.
It appeared within a document about the imminent release of yet another version of Miss Dior: a new eau de toilette, composed by François Demachy, who clearly isn't being allowed to take a break from the task of reworking all of the brand's wares. Nestled between the usual lines about "an elegant, joyful young woman" and "a fragrance as elegant as the dresses" is a series of questions and answers designed to provide the reader with a greater understanding of the perfume. One of these is particularly telling:
Is the Miss Dior of today the same as the Miss Dior of yesterday?
She is not quite the same, yet not quite different either. Miss Dior is a young woman of her time, bolder than ever yet grounded in tradition, freedom-loving and with high expectations. She has the Dior soul. She is an open work, grounded by the past and looking to the future. She resembles the young women you see in the streets of Paris; she is naturally seductive and racing towards her destiny. She has the world at her feet.
I must admit, this makes me feel like cheering. Not very loudly, I grant you, but still: at least it's honest. Demachy has been more open than most high-profile perfumers about the fact that today's versions of classic scents are simply not the same as the originals. So perhaps his frankness is finally spilling into the PR department. Mind you, we can't be quite sure which of the new Miss Diors the press release is comparing to the old version: the one which used to be Miss Dior Cherie but then became Miss Dior after Miss Dior was turned into Miss Dior Originale?? Perhaps we'd best not go there. Life's too short...
Quick final thought: I recently re-smelt my vintage Miss Dior edt and I honestly don't think today's mainstream market would accept it as a feminine. But is that because changing tastes forced a reformulation, or a reformulation caused tastes to change? Discuss.