Friday, 11 January 2013

Persolaise Review: L'Heure Vertueuse from Cartier (Mathilde Laurent; 2012)

Over the course of the festive season, I thought I could smell Mathilde Laurent's L'Heure Vertueuse everywhere. When I was chopping sprigs of thyme, tarragon and rosemary to go into the turkey stuffing, it suddenly appeared. When a relative was given a sachet of lavender as a gift, there it was again. And each time I walked past the Christmas tree and caught a whisper of outdoorsy freshness, it popped up once more.

In case you hadn't already gathered from its name and from the brief hints above, this latest addition to Cartier's exclusive range smells green. But that familiar, unassuming five-letter word doesn't begin to convey quite how green the perfume is. To get some sense of the vividness of its verdancy, you first need to push aside any notions of peas, peppers or galbanum; this isn't that sort of green. Then you need to cast yourself back to your childhood and grab hold of the joy that came with imagining things that were so large, they weren't just enormous, they were ginormous. And finally, you need to apply the term 'ginormous' to a field of the most pristine, most sun-kissed grass you can possibly picture and tell yourself that it has just been cut by a fairy with a lawnmower attachment at the end of her wand. Now... stick your nose into that field. If you can do all this, you'll have some sense of how Vertueuse works.

When I first tried it, I experienced that jaw-dropping sensation - the feeling Roudnitska described using the word "shock" - which occurs no more than two or three times in a year's worth of scent sampling. I was astonished. I was engrossed. And I was impressed. Easily one of the bravest compositions of 2012, Vertueuse seems intent on answering the question, "How green can we go?" The answer is: very green indeed. And it's a testament to Laurent's commitment to the aesthetics of the Heures range that she provides this answer with fearlessness and intensity. So yes, once the gluey, nail varnish remover aspect of the opening settles down - an effect caused by the presence of cis-3 hexenol, no doubt - it's grass all the way, with a compelling sprinkling of the aforementioned fauna and enough sunshine to reduce the polar ice cap to a soggy puddle.

But it must come with a qualification: it doesn't last as long as some people would like it to. As far as I'm concerned, longevity is overrated. Yes, it's important, but it isn't the most vital aspect of fragrance construction, and we over-emphasise it at the risk of damaging certain genres of perfumes (look at what's happened with attempts to make eaux de cologne 'perform' for ages). The optimistic vitality of Vertueuse is gone after about four hours, but I'm not complaining, because at least Laurent hasn't sullied it with an overdose of musks and heavy fixatives. Indeed, it's this refusal to pander to market demands for long-lastingness which provides even more evidence of the perfumer's courage. The fragrance she's made sticks around for as long as it needs to stick around.

Fans of Laurent's work will be aware that she explored a similar scenario in Guerlain's Herba Fresca, and although there are unquestionably similarities between these two creations, Vertueuse ultimately belongs to a different landscape. HR's mintiness is sweet, odd and ever so slightly sci-fi; this latest effort hails from an imagined past, where Timotei models stroll across pastures to the sounds of distant lutes. Not unlike Caron's Pour Un Homme - with which it also shares some DNA - it fills your soul with hope, puts a spring in your step and makes you forget the meaning of the word 'winter'. A marvel.

[Review based on a sample of eau de toilette obtained in 2012.]



  1. Wow! That sounds very worth sampling. And I agree with you that there's too much focus on longevity to the detriment of beauty.

    1. Ronny, yes, it's a must-try. But it won't be to everyone's taste.

      I find the insistence on longevity annoying at times. Yes, it's an important factor, but it needs to be balanced against everything else.

  2. Definitely need to try this one out! Although we might not need to evaluate the longevity of a fragrance in determining if it is a work of beauty, I certainly wish that my favourite fragrances would last for a long time indeed!

    1. Joshuaang, I know what you mean. Maybe one day, someone will figure out a way of making Cologne Bigarade last for ever ;-)


Thanks very much for reading my site and taking the time to leave a comment.

Please note that whilst the full range of views is welcome on, comments containing expletives and/or abusive language may not be published.

If you're using Safari on an Apple device, you may experience some difficulties with submitting comments. Please consider using Google's Chrome browser on your Apple device; this may make it easier to leave your comment.


Related Posts Plugin for WordPress, Blogger...