Tuesday, October 16, 2012

Brad Pitt Is Smiling For A Reason


Over the last week or so, I've yet again had cause to think about the link between smells and memories, and I've found myself remembering a recent episode of Desert Island Discs. For those unaware of this revered British radio institution, I'll briefly state that it takes the form of an interview in which the subject has to choose eight pieces of music which he or she would wish to have nearby in the event of an unexpected stint on a desert island. At the end of the programme, once all the tracks have been played, the interviewee also has to choose one book (in addition to the Bible and the complete works of Shakespeare) as well as one luxury item.

In the episode broadcast on the 15th of July, the actor and director Simon McBurney decided that his luxury item would be the pillow from his family bed. "On the pillow," he said, "is the smell of my family. I remember when my father died, and his body was removed from his bedroom, my sister and I ran down. She took me by the hand, and she said, 'Come, come quickly.' And we ran down. And we both buried our faces in his pillow. And we smelt him for the last time. So I would like to carry the smell of my family with me."

I'm sure that, on one level, the reason so many of us adore scent is that it captures what is otherwise elusive.

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In other news, I'm pleased to report that my book continues to be received with open arms. In fact, at various points in the last seven days, it reached the Top 5 of one Amazon UK chart, the Top 10 of another and the Top 50 of the Beauty & Fashion chart. My heartfelt thanks to all of you who've bought it. I'd also like to express thanks to Yosh Han, for an interview with me which she posted the other day. Click here to read it (you may have to sign in to Facebook to be able to access it).

And finally, I can't pass up this opportunity to say a couple of words about the perfume event that is currently on everybody's lips: Mr Brad Pitt's outing as Chanel's first ever male face of No 5... 'face' really being the operative word. There's no question that the advert is both portentous and pretentious (What's with the shot of the globe? Is Brad playing God??) but I suspect its verbal content was never planned to be anything more than opaque gobbledegook.

This is a commercial designed to make No 5 cool to a new generation of shoppers, and as such, it knows better than to pay undue attention to anything beyond surface level. What matters is the aforementioned face. The ad will be played on countless iPads, iPods and iPhones. It will adorn screens in thousands of airports and hotel foyers across the world. It will form the backdrop to endless hours spent in department stores. And I'm convinced that, more often than not, its sound will be muted. Brad's goatee - and the eye-catching background lighting - will do their work in silence.

Meanwhile, I'll turn to YouTube and relive my favourite No 5 film, a gem from the 80s directed by Ridley Scott. Why do I like it so much? Perhaps I'll save the explanation for another post.

Persolaise.

6 comments:

  1. I guess I'm showing my age, by knowing (I think) the name of the woman in that Chanel ad without having to Google it. Carole Bouquet, am I right?
    A blog I read actually reviewed the Brad Pitt advert, but the commenters there thought his voice was the real draw, not his face (one said he had 'dead eyes'). I'm not sure how I feel about it, except that when I think of Chanel No. 5, I don't think of someone like Brad. Carole was closer to the mark.
    Your book is winging it's way to me (OK, probably crawling, it's Royal Mail after all...) as I type! Can't wait to read it.

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    Replies
    1. Hi Tania, yes, it is Bouquet. I think your comment about Pitt's voice is fair enough, but I can't say I've ever found the sonic aspect of his acting particularly magnetic.

      Thank you so much for ordering my book. I do hope you enjoy it.

      Delete
  2. No, Pitt's voice is not the reason I watch his films, either. :-) That was the opinion of some commenters, I don't find his voice interesting, myself. But that advert is certainly mesmerising to watch, whether or not it makes any sense.
    I have the book! So I'll get to reading as soon as I have a break. (I love the size and binding style, btw).

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    Replies
    1. Tania, thanks for letting me know. I'm glad you like the look of it. I didn't have anything whatsoever to do with its design (except for the fact that I suggested the bottle for the cover) so I can say that I also think it looks beautiful.

      As for Brad, you know what, I've never considered him to be a great actor. I think he's been excellent in a few things, but he's not consistent. I remember thinking he was superb in Se7en. And he really shone in Burn After Reading, but I seem to be the only person who liked that movie.

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  3. Brad Pitt's Chanel spot will forever have me giggling after watching this weeks Saturday Night Live...it is interesting but I would have been much more impressed with Daniel Day Lewis just holding a bottle, applying some, taking a soulfully deep breath and fading to a dreamscape of him waltzing with a beautiful woman. No words. Or better yet just a minute of Daniel Day Lewis staring into the camera...which on any day is better acting than that kind of mediocre actor Brad Pitt talking into the camera.

    Michelle...

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    Replies
    1. Michelle, I see we've found another Day Lewis fan... although I suspect one of the reasons people like him is precisely because he's highly unlikely to do a perfume ad... for Chanel or anyone else!

      By the way, I need to see the SNL clip.

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