Above you'll find an image that's featured in the press pack of the new Chanel flanker: Allure Homme Sport Eau Extrême. I've published it here as I think it marks an interesting attempt to move away from the usual pyramid approach. Putting aside the question of the fragrance's aesthetic merits, I have to say that this 'diamond diagram' does actually provide a pretty accurate sense of how Jacques Polge has constructed his latest piece of work. The musks are, indeed, the most prominent facet, followed by the woods. And although the aromatic elements are present, they form a sort of outline, as suggested by the graphic.
It'll be interesting to see if the marketing departments of other fragrance houses follow this style.