I need to seek your help again. I'm just putting the finishing touches to a presentation I'll soon be delivering at a Fragrance Foundation UK event on the subject of social media, and I'd like to get your views on the subject.
As shoppers and perfume fans, what do you think of the ways the industry uses tools such as Twitter, Facebook and blogs? Do you pay any attention to companies' online campaigns? Can you think of any examples of web-based strategies that you think went particularly well or particularly badly? What effect have social media had on your enjoyment of fragrances?
Feel free to leave comments on this post or to email me directly at persolaise at gmail dot com, if you prefer to remain anonymous. Thanks very much indeed for your time. I look forward to reading your responses.