I appreciate that coming up with a fitting name for a perfume must be almost as difficult as creating the juice itself. Whether we like it or not, a fragrance's monicker becomes an integral part of its identity, a hook upon which the collective consciousness hangs its responses - positive or otherwise - to the perfumer's creative efforts. What was it William once said? A rose by any other name would smell as sweet. It sounds convincing, but I'm not sure it's true. Would Poison have sparked the same emotions if it had been called Tuberose Bomb? Would Angel have been a hit if Mugler had plumped for Funfair? I think not, somehow. Labels do matter. Shalimar. Ambre Sultan. CK One. These are classic names that now seem inseparable from their respective perfumes.
But some names aren't quite so successful, are they? In fact, some of them feel as though they were cobbled together by a clueless marketing department utterly devoid of any creativity or style. And today - with no small measure of facetiousness - I would like to present my personal list of the ten words that should no longer be permitted in perfume names. You will immediately notice that all of the words below already exist in several highly-regarded scents. That's fine. They can stay as they are. But from this point onwards, I really think we could do without the following:
I would, of course, love to receive further nominations from you. There are no prizes to be won, but the most appropriate and/or imaginative entries will be awarded several nods and chuckles.