Friday, July 8, 2011
Review: 02 Owari from Odin (2009)
You know the onomatopoeic 'sound effect' captions used in comic books? Well, Owari opens with a KA-POW, BANG, SHAZZAM! The top notes leap off the skin in a burst of yellow, green, pink and orange. There's fizzing grapefruit, zesty lime, tart apple and cheeky mandarin, shimmering before you like a near-palpable vision of fruity enticement that dares you not to start licking your lips. It's a cologne-like opening unlike any I've smelt for months, so optimistic, so life-embracing, so downright happy, it could probably put a smile on the face of every super villain from Doctor Doom to The Joker. Okay, he already has a pretty broad smile on his face, but you know what I mean.
It isn't surprising that after such a firework-laden first act, things calm down considerably. The citrus effervescence - which, by its nature, isn't capable of retaining its strength for very long - makes way for toned down woods and a clean, musky base, but it doesn't disappear entirely, lending its crispness all the way to the dying pangs of the drydown. In this season of warmer weather, several mainstream houses are pushing the familiar parade of 'light' flankers (think: Jean-Paul Gaultier, Calvin Klein and Issey Miyake) but they all pale in comparison to Owari. It's cheerful, carefree and bright... and as if that weren't enough, it's actually made by a company named after Thor's dad! Like I said: KA-POW!!!
[Review based on a sample of eau de toilette provided by Odin in 2011; fragrance tested on skin.]