What's the ideal setting for trying a new perfume? How about this: a darkened room; loud music thumping in the background; twenty or so people engaged in animated conversations; plates of pungent food being carried back and forth; the air filled with the odour of scented candles...?
No? Didn't think so. And yet this seems to be in the way in which so many companies choose to send their fragrant creations into the world.
I absolutely don't wish to bite the hands that have invited me to several product launches over the course of the last few months. I'm grateful for the invitations and I think I'd probably rather attend an ill-judged launch than no launch at all. But as someone who genuinely loves perfume, I think it's a real shame that the culmination of several months, if not years, of hard work is rarely presented in a flattering light at these events.
Maybe I'm too easily distracted. Maybe I need to do what most other people seem to do: sniff, smile and say the perfume's "lovely". Maybe I shouldn't take it all so seriously. Or maybe the people in Marketing Land need to realise that sometimes they don't do themselves, or their perfumes, any favours whatsoever.
On a more cheerful note, I've popped over to Random.org and I can now announce that the winner of the Opus V draw is
Congratulations to you! Please send an email to persolaise at gmail dot com with your postal address.
Everyone else: thanks very much indeed for your entries. I expect I'll hold another draw before too long.