Tuesday, September 28, 2010

Review: Bang by Marc Jacobs (2010)

Some fragrances impress you with the coherence of the entire package in which they arrive: the name, the colour of the juice, the bottle, the poster... they all interlock into a convincing whole. Sadly, Bang, the new masculine from Marc Jacobs, isn't one such scent, which is a shame, because it actually smells rather good, albeit for a few, brief minutes. In a mainstream market where Chanel think it's acceptable to release Bleu, it is gratifying to find a male eau de toilette that doesn't seem intent on being indistinguishable from every other citrus clone. Its peppery opening deserves praise, as do its woody mid-notes, with their scalpel-thin sprinklings of cedar. But just as you start getting really excited, the whole lot fades away into the pale distance and is entirely gone within a couple of hours. So even though the flacon, the name and the advertising campaign are all noteworthy in their own way, they seem designed for an entirely different scent, because no matter how pleasant it may be, this fragrance certainly isn't powerful enough to be named after bangs of any sort... unless, of course, you're talking about the quick, 'wham bam, thank you, maam' variety.

[Review based on a sample of eau de toilette obtained in 2010; fragrance tested on skin]

Persolaise.

4 comments:

  1. I've foudn that with a few mainstream scents lately. Even if they have great ideas, good ingredients, pleasant openings... they fade away and have no sillage. I think the marketers insist on it, thinking that the public can't handle strong perfumes.

    ReplyDelete
  2. kjanicki, you may well be right. I wouldn't say that the ideas in Bang are necessarily great, but yes, the scent does feel as though it was stifled by a focus group.

    ReplyDelete
  3. I felt quite a lot like you. An interesting opening and then, fades to nothing. On paper it was even more interesting to me and I felt quite excited at first, thinking that perhaps finally we had a mainstream fragrance that was slightly different and more original. I still think it is one of the better releases of the year, but lacking 'guts'.

    ReplyDelete
  4. Hi Michael. Yes, I thought I was on to something good too, when I first sprayed it, but the poor longevity really is a let down.

    ReplyDelete

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