This is too good not to post; it's extracted from an article in the current edition of the Times Education Supplement:
The tourism quango VisitEngland was pilloried for spending £8,500 producing and marketing 30 bottles of perfume that “smelt of England”. It was sprayed on people in tourist hotspots at the cost of £108 a bottle.
To read a fuller piece on the scent, which is called By George!, click here to be taken to the Daily Telegraph's website.
Jokes aside, grass and petrol actually sounds like a combination with interesting potential!